ROI calculator
Estimate the value of a timely follow-up
Use your own inquiry volume and job value to estimate what more consistent follow-up could recover.
Your business inputs
Sample starting values
Replace each example with your own numbers. Results recalculate as you edit.
Your total new inquiries in an average month.
Your estimate of inquiries that do not become booked jobs under your current follow-up.
Your estimate of missed opportunities that consistent follow-up might recover.
Typical gross value of one booked job, before costs.
Potential recovered opportunities per month
2 opportunities
Monthly inquiries × missed-opportunity rate × possible recovery rate.
Estimated potential job value per month
$2,400
Potential recovered jobs × average job value, before costs.
Estimated potential job value over 12 months
$28,800
Assumes the monthly estimate stays the same for 12 months.
Estimate, not a guarantee
How this estimate works
Monthly estimate = monthly inquiries × estimated missed-opportunity rate × possible recovery rate × average job value. The missed-opportunity rate is your estimate of inquiries that do not become booked jobs under your current follow-up; the recovery rate is your estimate of the share that more consistent follow-up might bring back. The annual figure assumes the same inputs for 12 months. This is potential gross job value, before costs, and is an estimate, not a guarantee.